Stop treating Tourism like an insatiable monster & take French lessons
Friday, January 06, 2023.
Tourism – stop treating it like an insatiable monster and take French lessons
Does the Government in this country consider the tourism industry as an industry or as a monster that just keeps taking funds, no matter how much you put into it? And is there any real political will to learn from the best?
Take the twisted logic of the expected increase in the tourist VAT rate, for example: the great bean-counters in Government looked upon this rate – a key factor in reviving Ireland’s tourism industry in the difficult 2014-15 period and again during and immediately following the Covid Restrictions period – as nothing more than a ‘loss of revenue’ on the balance sheet. The perceived loss was money being poured